Keep Up with Change
As a digital marketer, I have come to realize that social advertising is constantly changing.
Back in the days, we’d see Facebook ads with still images, now it’s all improving – making use of incredible computer animation, and sometimes, even real-life actors in short videos.
I’ve read somewhere that this could be the result of Gen Z finally making their way into the workforce. It’s amazing how they can build your brand way faster with Instagram posts, compared to setting a billboard campaign in a street somewhere.
With this in mind, it’s important to figure out how to stand out in a digital world full of social media ads. There are so many social media platforms vying for the consumers’ attention today.
Static Imagery is Yesterday’s News
You need to think with motion because no matter how nice your visual is, static imagery just won’t cut it nowadays.
Do you know that the average smartphone user can scroll around 178 meters on a daily basis?
So, if you want to stand out, you have to throw in something playful and creative.
Try thinking about eye-catching animations for starters, and don’t be afraid to experiment.
Remember, the goal is to attract attention and drive traffic to your site.
Utilize What You Have
A quick turnaround is necessary for social media ads. Producing a high quantity of content without sacrificing quality is also essential. This is where your creativity and resourcefulness come in.
You need to work with what you have. If you do not have the budget for a particular thing, find an alternative by utilizing what you already have. Your goal is to produce content that will get your audience and target market to notice you.
Be Visible in Multiple Social Media Channels
Do not confine yourself to a single platform. There are multiple social media channels out there where you can establish your online presence and visibility.
Not everyone who uses Facebook has Twitter and Instagram. Some people prefer a particular platform, that’s why it’s important that you make yourself visible in different social media channels. This will allow you to reach more people and potential clients.
Be Fully Mobile Optimized
That being said, it is essential that you keep your site and content fully mobile-optimized. Most people will use a smaller device, simply because it’s more convenient to carry them around. There’s a high chance that they will browse the internet and interact online while on commute.
Step Out of Your Comfort Zone
Do not be afraid to try something new. If you fail, so what? Try another approach until you get the result that you want. Don’t ever let failure stop you from reaching your full potential.