Marketing isn’t for the faint-hearted. Every few days an update from Google completely disrupts the online market. Unfortunately, brick and mortar businesses seem to feel the most pressure to adapt. Various freelancers and marketing “agencies” pop up and claim to be experts, yet disappear after a year.
This guide is made for the consumer with the consumer’s interest in mind. Use this as your starting point and continue to learn new ways to increase your online presence. Don’t feel stuck in the Tidal Wave of “new”. Just start here.
1. Website Development and Design
First things first: does your business have a website? A website that is being monitored daily to deflect spam and other malware that can harm your business? It is proven that having a functioning website with great user experience (UX) will help drive more traffic to your business. Having a landing page where users can easily call or contact you is a vital part of any business. Here are a few tips when building or maintaining a website:
- Buy a domain name (www.namecheap.com or www.namesilo.com) with your exact business name or your exact business service.
- Make it short, easy, and memorable.
Appeal to the User
- Develop a website that is intuitive. Remember, you are attracting real people with real interest.
- Keep their interest by making the website functional
- Keep the website simple: Home, About, Services/Products, Contact pages.
Make the design congruent with your business. Are you a bounce house company? A private jet rental corporation? Make sure your website design emulates your business model with relevant photos, content and information.
80% of users use their smartphones to find services in their area. Make sure your website is built for mobile devices as well.
2. Search Engine Optimization (SEO)
- Write content (1,000 words or more for the home page is recommended) that is intriguing and straight to the point. Don’t keep your users guessing what you do.
- Create headers for each paragraph with your main keywords/services you are trying to rank. (H1, H2, H3, etc.)
- Keep your content relevant to the services and products the company provides. Include benefits and history of the company.
Social Media Integration
- Integrate all social media profiles on your website. Having a large internet presence increases rankings, visitors and ultimately, buyers.
- Post frequently on social platforms like Facebook and Instagram. Engage with your consumers in fun yet informative ways.
3. Paid Advertising
- Google AdWords – Using the tools Google provides is a huge advantage in the online marketing industry. AdWords is an important platform and tool to increase traffic and conversions to a landing page.
Cost Per Click (CPC) advertising is buying real estate on Google’s search engines. You can learn more about paid advertising here.
- Facebook/Instagram – Maybe your business is targeted to certain demographics (i.e. age, location, gender). Facebook and Instagram advertising are quick ways to generate new users of your service or product.
Be creative with your followers. Post relevant and informative content but don’t push so much for a sale.
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