Looking to do more with your business? You need to go online but just creating a website isn’t going to help. You need the right SEO experts to help you. It could help you get more ROI, build brand loyalty and increase customer retention.
Zizzi, an online retailer of women’s plus size clothing, saw their retail sales jump by as much as 348% after the change to a responsive design. More, their year on year conversion ratio grew to a good 176% as well.
Moz carried out a study of the site Offspring and noticed that the first page SEO rankings of the site grew by as much as 40% after switching to a responsive design.
The Top SEO Strategies You Can Use
If your business isn’t online, it is going to fade into the darkness of the ever-expanding web. If it is online, you can’t ignore the power of SEO with the right experts in SEO in Boynton Beach. Here are some quick tips to get your online presence search engine optimized:
Keyword Research: Keywords are the most important factor in optimizing your webpage so that it can get good ranking on search engines. Do good research on what keywords work best for your niche and insert them in the right places in the title and description, and also in the URL.
Create Good Content: Creating the same content as your competitors won’t get you anywhere. Create interesting and unique content that will get you good incoming traffic and keep your audience engaged.
Build Links: Build links from authority sites and local search sites in your geographical area. Also, use social media to market your brand. When on social media, interact with consumers and try not to spam.
When it comes to search engine optimization, there are several things that you need to do. Most of all you need to keep revising your strategies. But, for a start, the above listed are the basic pointers you need to remember.
How To Generate Sales Funnels?
A sales funnel is a marketing strategy designed to bring in and retain all kinds of customers.
Here are the steps to create your online sales funnel:
Create a landing page: The landing page is the first impression and a good landing page is one that generates visitors’ interest and encourages them to sign up for something.
Present a front end and a back end offer: Give your potential customers a front end offer that creates a desire to make a purchase. For those who just made a purchase, present a back end offer like an upgrade or an extra service.
Downsizing Options: For customers that cannot afford your product – direct them to a product that falls in their price range and keep them interested.
A sales funnel basically puts the bigger customers at the top of the funnel and the small buyers at the bottom, thus retaining and catering to all customers.
The Top Benefits of SEO With the Right SEO Experts
SEO can help you do a lot more than you think. Here is how the right SEO in Boynton experts can help you.
1. Builds Your Brand Reputation
If your website breaks up while loading on a tablet, it’s not a good sign for your business; alternatively, a fast loading time ensures that you build positive customer experience.
2. Great Brand Engagement
For customers, it is much easier than driving down to the store. With increasing online shoppers – even during holidays, not having a mobile responsive website means missing out on a big opportunity.
3. Social Media Marketing
A staggering number of people now use social media on their mobile phones, and if you are trying to spread awareness of your product or services out there, then, you will be getting more traffic from mobile phones.
So if you want to leverage your social media marketing strategies, having a mobile responsive website is of great help. And since small businesses create major awareness through social media sites, they definitely need to opt for a mobile responsive web design.
4. Even Google approves of it
Google suggests that companies having a mobile responsive website are more likely to perform better when it comes to search rankings.
Google rewards user experience now more than ever. With a different search algorithm on Google, your mobile responsive site is sure to rank well on desktop searches.
Statistically, desktop searches are now far behind mobile phone searches.
5. Improve the bathroom experience
Did you know? As many as 75% of the Americans carry their mobile phones into their bathrooms.
It’s a trend you see all over the world. Think of this as an opportunity. With people spending more time on their phones while in the bathroom, you have unimaginably higher chances of increasing customer engagement.
All the more reason to get a mobile responsive website made as soon as possible.
SEO and Useful Content – How Does it Help?
With a well designed and responsive website, and crisp, juicy content, it’s easier to achieve higher ROI. However, you do need some good SEO friendly content that can rank higher on web pages.
It just would be a lot simpler if you have the right digital strategy.
The easy user interface ensures that readers have it easy to read the content they want.
Even if you aren’t an e-commerce website, having easy information about what you’ve to offer makes it work more.
Good content helps create an emotional bond between the customer and your company,
Compromising on the quality of your content, just because your website is well-designed and responsive is a foolish mistake.
Keep the following points in mind:
- Good quality content helps build reader engagement.
- It helps generate more sales by increasing the conversion rate.
- Increase virality with good content.
- Good quality content ranks better on search engines.
- Creates loyal customers which translate to better, and more importantly, long term sales
Create trust and authority among visitors and do more with a good digital strategy. Use the right keywords to achieve your goals and beliefs – giving you content that works for your business!