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Digital Advertising Trends To Watch In 2018

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Change is inevitable and digital evolution is a continuous process.

​As the year comes to a close, I can’t help but wonder what digital advertising trends will drive the dynamics of marketing, and the future of technology.

Let’s welcome 2018 with these predictions and see if they will come true.​


Artificial Intelligence Will Be More Popular

One of the most talked-about speculations in the digital world is the rise of the A.I.

The use of artificial intelligence is not new. In fact, statistics show that 57% of online marketers use A.I. to boost their business. Remember that nice “chatbot” eagerly answering your queries?
Yes, artificial intelligence, my friend.

The growth and advancement of technology will determine the success and popularity of A.I. in the next months to come. The more advanced technology becomes, the more popular these A.I.s will be in marketing.


Strategic Social Media Plans Will Get You More Followers

The changing algorithms and constant updates make it harder for local businesses to reach their intended audience on social media. The competition is tough and you will need to claw your way to the top if you want to keep your social presence known to all.

If you want to establish your social presence and build a social media base, you will need to come up with excellent strategic and actionable plans.

2018 is the year for both local businesses and big brands to amp their social strategies.

Content Marketing Will Continue to Grow

Do you know that 70% of consumers prefer informative articles over ads?

People would rather read about a product or service before trying it out themselves to save time and money.

It’s not easy to do all the content marketing yourself. Go ahead and outsource your content creation for a more streamlined process.

Make use of the different forms of content marketing like blog posts, videos, and infographics.


Voice Searches Everywhere

Many consumers are looking forward to the substantial improvement of voice search in the next few months. Thanks to technology, we can now use voice search almost everywhere, from mobile phones to tablets to computers.

A number of digital experts have predicted that the growth and popularity of voice search will continue to surge in 2018.


Digital World Goes Hyperlocal

Have you noticed the popular social media platforms trying to use your location for a tailored-search?

This feature gives the consumers a localized social platform to make searching for a product or service in
the area a lot easier.

​This digital advertising trend will be a game-changer in 2018. It will allow local businesses to compete with well-known brands by giving them the exposure they need.

By going hyperlocal, consumer attention will be divided among worthy options.


These are just some of the trends that I think will emerge in 2018. I’m sure there are more.

So, if you don’t want to get left behind, you better start working on your social media strategies and get your content marketing in line. Utilize A.I.s and voice searches to establish your social presence both locally,
and worldwide.